Try These 3 Website Conversion Secrets

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Any sales website can improve its website conversion rate using these three quick and easy methods.

by JackSinclair

Any sales website can improve its website conversion rate using these three quick and easy methods.

1. It should take less than 10 seconds to load your website.

Connect to your website with a dial-up account and count how long it takes for the site to load, or check the speed of your website with the tool available at http://www.iwebtool.com/speed_test. The Website Speed Test connects to your website with a US-based broadband connection and displays how long it took to see all the data.

If the speed of your site needs to be improved, take a look at your graphics. This is often the one aspect that causes slow loading. This will help reduce the size of your graphic files without sacrificing quality. Another problem may be the wrong usage of tables.

Improperly-used tables are diagnosed by connecting to a website and seeing no content for quite some time, until suddenly, it all appears at once. If you create one table containing your entire sales letter, you will see this happen.

A better way is to use the new 'cascading style sheets' (otherwise known as CSS). Keep your material in smaller areas of at least 2-3, so that the upper page loads instantly, giving the visitor something to read while the rest of the page is loading in the background.

2. Your website should look consistent on all display resolutions and sizes.

Not everyone has upgraded their 15-inch monitors to 24-inch wide-screen monsters! Keep in mind that display resolutions vary widely, and while some web surfers use 1280 by 1024 resolution, some people still use 800 by 600.

If your website is designed with fixed pixels, those surfers having smaller monitors must scroll across just to see your entire page. This is annoying and that's the last thing that you want to do to your visitors.

3. Your website should be easy on the eyes.

Are you using easily-readable, standard, and readily-available fonts and font sizes? The eyes get much more tired reading from a computer screen than from a printed page.

Here, much can be learned from direct mail marketers. They almost exclusively use 12 point courier font because it's easy to read. As far as font availability, if you use a font that's not available on the reader's computer, the default font will be substituted and it may not look like you want it to.

Keep in mind when designing your website that if you have a signature made using script font, it may not appear correctly to a shopper whose computer does not have that particular font. You can ensure a more consistent appearance of your signature on your website if you scan it and use the resulting image file instead of script font.

Also, break up long text passages into shorter paragraphs and sentences. Long paragraphs without much 'white space' are more difficult to read. Leave the fine print for those sections of your website that are required but law, but almost no one reads!

Simply use these three techniques on your website, and the time visitors spend on your site will increase, as will your sales.

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