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Can my (ordinary) business be successful on the Internet? |
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This is a question most businesspeople ask before they embark on using the Internet in their marketing. And the answer is: "Yes".
Most businesses can use the Internet successfully in their marketing, but one must be realistic. If you business is the local corner shop, selling bread and milk to the locals, you probably will waste you money going onto the Net.
And if you only want to target the locals in your village, you probably will not get the results to dream about.
However, if your local community is large enough, or if your product or service can be supplied to a wider audience, using the Internet to market your business can be successful.
Many small businesses have expanded their markets locally, nationally and even globally by using online marketing.
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