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Questions & Answers General Marketing Strategies Use Your eBooks To Cross-Promote on Your Competitions Products
Questions & Answers General Marketing Strategies Use Your eBooks To Cross-Promote on Your Competitions Products
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Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor's products? This is one great reason why you should be creating eBooks.
Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor's products? This is one great reason why you should be creating eBooks. Now, I know some of you may be thinking to yourself, 'What is he talking about?'It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package. You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers. What's the incentive for you? It enables you to cross-promote your products or services. This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right? You have to make sure that you don't make your eBook one big promotion for your own product or service or nobody will take you seriously and it's doubtful your competition will bundle it with their own package to begin with. When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something. Your primary focus should always be providing quality information. This is a sales tactic by itself because when people learn from you, they will learn to trust and like you as well. Throwing in a few links and information about your products doesn't hurt either! This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook. When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many. Ideas will come to you when you explore the possibilities of creativity! About the Author: Would you like all your online marketing questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is ask for small business support! |
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