Six points to make a very powerful story that sells.

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by TiphaineSiovel

Having your business on the internet is a brilliant idea considering that it wont cost you as near as much as an offline business. And you can market your product not only to local folks but to the entire world. However, there are some downsides to it.

Anything can be done on the internet, and that's why it is both an exciting and terrifying tool. Put yourself in your potential buyer's shoes : how can they know that you are a real person, with an honest business, and that you won't rip them off of everything they have? How can they know that they can trust you ?

It all comes down to promoting yourself, and not your business.

If you had an offline business, people would come to talk to you first, see who you are, how you talk and move, and very often instinctively decide whether they like you or not, if they feel they could work with you or buy something from you.

Unfortunately, that's just not possible on the internet. (Video recordings can help, but it's not the same...)

The best way to "brake the ice" on internet is to give a presentation of yourself, by writing a little story. Who you are, what you've done, what you've found and how the reader could benefit from it. It can be a very very powerful tool for your business to grow, but for the story to be effective you need to know how to write it the right way...

Why not try those six steps to write your story in a powerful way:

1. Introduce yourself to the world

Like : Hi, my name is A, and I am the creator of B. Keep it simple and to the point. It's like an overview of what's coming next. And your position yourself as an authority, because you are the author of something.

2. Background

A casual description of who you are and what you do. Short but full of content : the more similar content people find from their own life, the more they will be ready to trust you with what follows. Also mention briefly what was your problem and that you've found a solution, you'll explain soon what it is.

3. What was life like before joining your opportunity (or explanation of the problem)

Use emotions to describe what was your problem, with practical examples people can relate to, (Hey ! He cant stand having to go do his laundry, just like me ! We are the same ! I have to talk to that guy) so that it could go like this : I hated doing my laundry cause I cant stand loosing valuable time where I could be doing something else, it makes me want to just live naked. (I'm sure you can find a better example than me ;-)

4. Then a 180 degree change...

Describe how it changed when you discovered your opportunity. Show it with emotions again. (When I discovered that I could have someone pick up my underwear for me, wash them and bring them back completely white, it was like having my life back again, I was so happy)

5. Give directions on how to get there

The more specific and simple, the better. It's like explaining to them what they should do to have their laundry picked up: with a phone, dial the number gave you. Talk to the person, tell them your address and they will come. It will do the job for you as it did for me! People like to know exactly what they will have to do.

6. WARNING

Did you feel attracted to this point? That's because "warning" is a powerful word. It goes back to our survival instincts. We want to be aware of any possible threat. This will allow you to chase away the trouble makers and only attract people that are suitable for your business. It also gives you more credit, its all about positioning. Example : This is for SERIOUS people who HATE laundry. Make sure that's you before you join.

It is important that you keep this story short. It may be a fascinating one to you and you familly, but to a stranger it will mostly be a lot of reading that separates him from his end goal (finding a solution to his own problem). You don't want to bore them before they get to the exciting part (what you have to offer).

You can also add pictures of you smiling, having fun. Energy passes very well through images.

About the Author:

Tiphaine Siovel is an Artist and Online home business & Marketing Coach. She has teamed up with some of the leaders in the industry to build a support system to help network marketers get to the next level with their home business and finally get out of the rat race. Find more important ressources on her blog.

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Know when to sell on eBay - Research selling on Ebay

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