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If you are blogging you need to know have a few blogging instructions to make sure you are starting out on the right foot.

by RandyTheHermit

If you are blogging you need to know have a few blogging instructions to make sure you are starting out on the right foot.

1.) Free blog service or set up your own - that's the question is it better to use one of the free services like blogger.com or should you set up your own site with it's own domain name?

If you are planning on using your blog to promote an existing business or if you are planning to use it in any way to make money I recommend that you set up your blog on your own site. If you are just using a blog to tell your friends what is going on or to let out your personal rants with no plans to make money with it you should be fine on the free services.

The main advantage of having the blog on your own site is that you can add plugins and optimize the blog much easier than you can with a free blogging service. This brings you traffic and traffic brings you customers and sales.

2.) Make sure you use the right blogging software - software like Joomla, TypePad and Concrete will all make blogs but I recommend that you use WordPress. The main reason for this is because WordPress has the most available plugins, themes and support.

3.) Keep your blog in one niche - I do a lot of blog research and I constantly find blogs that have numerous niches covered. They will cover items such as custom cigars and acne on the same blog. Most of these are using some type of auto-posting system and throwing in Adsense and other advertising programs. These are the type of sites that make the search engines and PPC advertising systems change their rules and end up hurting everybody.

If you keep your blog in one niche the likelihood of getting readers to come back time and time again is greatly improved. This brands you as an expert in your niche and builds loyalty with your prospective customers.

Speaking of niches, your niche should be something that you have an affinity for. You don't have to be the expert but you need to like the niche enough that you are willing to put in the work and it helps if you do know enough to know if the post you are entering is good information or bad information.

4.) Know your keywords - every blog relies on keywords to get search engine traffic. The keywords you choose to use should be researched and you should know that people are actually searching for these keywords.

You can do some quick keyword research using the Google Keyword tool. This will at least tell you if you are working with keywords that get searched.

5.) Make your blog reflect you - this simply means that your blog should be something that reflects your personality or the personality of your business. This can be the tone of voice you use in your posts or it can be something as simple as putting your name and picture on the blog. Let people know who is doing the talking, let them see you, let them put a face to the voice and you will find that you will get a better following than trying to be the anonymous expert.

These are some the most important things to know about blogging if you use these as your guideline you will end up with a blog that you enjoy working on and your viewers enjoy reading.

About the Author:

About The Author: Randy The Hermit Baustert has been working online since 1994 and is the top rated SEO expert according to ExpertRating.com the industry testing services. You can find more free blogging instructions at his newest blog How To Blog Site

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