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Questions & Answers Article Marketing Strategies Social Media: Chiropractic Marketing's Hot New Face
Questions & Answers Article Marketing Strategies Social Media: Chiropractic Marketing's Hot New Face
| Social Media: Chiropractic Marketing's Hot New Face |
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Many chiropractors go to school and gain excellent technical knowledge of their science. They graduate and start their business under the misguided notion that they need only hang a sign on their door and clients will begin flocking to them. When business takes too long to pick up speed, or even worse begins to falter, these practitioners are unequipped to market themselves. Particularly in today's digital world, chiropractors who are willing to learn the simple techniques of online marketing will find themselves pulling ahead of their competition at an astonishing rate.
Many chiropractors go to school and gain excellent technical knowledge of their science. They graduate and start their business under the misguided notion that they need only hang a sign on their door and clients will begin flocking to them. When business takes too long to pick up speed, or even worse begins to falter, these practitioners are unequipped to market themselves. Particularly in today's digital world, chiropractors who are willing to learn the simple techniques of online marketing will find themselves pulling ahead of their competition at an astonishing rate. Are you still using outmoded marketing and advertising techniques? Postcards, newspaper drops, and telemarketing are pass. Networking at the chamber of commerce or trade shows generates few if any real referrals. The absolute best form of marketing available today is actually 100% free, and has been proven successful time and again. Only recently (3 years after I let the cat out of the bag), have many doctors begun inquiring about what we classify as fresh Web 2.0 / SEO marketing strategies. I was the first and only one in the chiropractic profession to bring social networks to public awareness, as I was getting massive amounts of new patients coming into my office from Myspace, Facebook, and YouTube. I have had various marketing consultants try to grab my secrets, which I've shared with only a select group of my fellow chiropractors. These consultants have tried all manner and method of tricking me by calling from anonymous numbers or posing as potential clients. They wanted to capture and sell my ideas, and I was more interested in making my ideas come to life. The amazing part of social networking sites is that they are completely free to join and use. Anyone can set up their own profile and begin making new contacts within minutes. However, many chiropractors make the mistake of joining these sites and sending out spam messages. Not only is this irritating to many members, but it will actually get you kicked off the network if you do it enough. Your hard work will be for nothing. If you've ever talked to someone who is sour about social networking as a marketing tool, they probably tried this method and failed miserably. The best way to avoid making mistakes like these is to work with an experienced mentor who has already achieved some level of success on social networking sites. While the profession and 95% of chiropractors are playing catch-up, I've been on the cutting-edge discovering new, and even more powerful ways to leverage these Web 2.0 technologies to create a steady stream of new patients and multiple sources of income for me and my hundreds of students. Last month was a great example, as I made over $5,000 in one month from just one video that I posted on YouTube. With returns like this for minimal time investment, many are crippling themselves by not learning how to market the proper way with social media. Let me leave you with a couple simple tips about chiropractic marketing on Myspace. Never send a friend request without a polite message! This is Myspace 101 stuff that is very important since you want the person to know how you ran across their profile. Always include videos on your profile, as it makes people stay on your page for a longer period of time and holds interest. Now, I'm not talking of all chiropractic videos either. People want to know the real you, not just what your profession is! There has never been anything like Web 2.0 in the world of marketing. To understand how to use these sites, it is vital that you understand both the spoken and unspoken rules of participating on them. You will see immediate benefits when you finally understand how they work. The best way to do this is to find a mentor or a guide who can give you the support you need while you make yourself a part of this exciting new environment. About the Author: Ever wonder how to use social media to easily get an extra 15 new patients / month with Chiropractic Marketing? Learn how to earn $30,000 / month and create other MSI's with this hot social media / SEO video training course. Visit http://dcincome.com now. |
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